rIn the evolving world of transportation signage and asset management, one innovation is reshaping how Departments of Transportation (DOTs) visualize, monitor, and optimize their programs: StreetView Collector—a branded initiative by LoneStar Logos Management that integrates high-resolution 360° imagery with Google Street View. Originally piloted in Virginia, this program has now expanded across Texas and North Carolina, offering a transformative approach to managing and marketing state logo programs.
A Pioneering Partnership
LoneStar Logos, the designated contractor for TxDOT, VDOT, and NCDOT logo programs, first began using Google Street View imagery in 2018. But it wasn’t until 2020, with the launch of a formal pilot in Virginia’s Richmond District, that the full potential of the initiative began to emerge. Tasked with mapping all 3,000+ assets in the Integrated Directional Signing Program (IDSP), the pilot’s success led to its rapid statewide expansion statewide which included the ambitious task of mapping all 15,000 signs and over 6,000 participants.
Today, the StreetView Collector fleet—equipped with Insta360 Pro
2 cameras and Autori software—has captured over 10,000 signing assets and business locations across Virginia alone, covering more than 6,400 miles of roadway.
“This initiative has completely changed the way we manage, monitor, and promote Logo Program assets. We now have real-time visibility, enhanced marketing tools, and streamlined compliance tracking—all from behind a desk.”
— Tyler Starr, Head of Operations, LoneStar Logos Management
Technology That Drives Results
At the heart of StreetView Collector is a high-performance capture system: businesses, which translates to better rankings in Google Maps and fresher imagery for motorists and customers.
This visibility upgrade has become a “value-add” for participants, with many businesses benefiting from updated photos tied to their storefronts, increasing trust and wayfinding accuracy for travelers.
Marketing and Participant Growth
StreetView Collector is now fully integrated into LoneStar’s proprietary Logo Management System across all states. This unlocks marketing efficiencies previously unimaginable:
- Virtual Market Studies: Identify available space, assess local competition, and evaluate eligibility—without ever leaving the office.
- Proactive Outreach: Use imagery to reach out to prospective participants, replacing legacy clipboard-and-paper surveys with modern, map-driven prospecting.
Built for the Future
As one of the most innovative offerings in the Logo Program landscape, StreetView Collector represents a paradigm shift in how DOTs and contractors collaborate. From performance-based compliance to vegetation tracking and beyond, the program enhances asset management, participant engagement, and operational efficiency.
With over 18 million views on the LoneStar Street View account and rising daily, the visibility and impact of the program speak for themselves.
LoneStar Logos is proud to pioneer this technology-forward solution for DOT partners across the country. Whether you manage a logo program, sign structures, or broader transportation assets—StreetView Collector opens the door to a smarter, safer, and more connected infrastructure future
Want to learn more or inquire about partnering with us?
